Sharing Video Outside Snapchat: Now Possible!

Snapchat is an image messaging and multimedia mobile app with an audience that is limited to young people owing to its sophisticated interface. This is one of the major reasons behind others preferring Instagram over Snapchat.

However, there will soon be an update which is sure to make Snapchat all the more enticing. The app on 6th February 2018 announced that it is going to allow the sharing of its public content across other social media platforms. It means one will be able to share the content outside the app. Once this update rolls out, the users will be able to share the links of their own videos or other videos from the app on different social media platforms. Once clicked, these link will open the video on a player that will be hosted on the website of Snapchat.

Hopefully, the new feature will elevate the experience of using the Snapchat app by several notches and help it bag more users. Currently, both Facebook and Instagram allow the sharing of content outside their apps. The same can be verified by the fact that one gets to see more Instagram photos online as compared to the Snapchat screenshots. 

Once the Snapchat app will make this feature available for others, it will join the league of other apps and services which are in the business of what is popularly called ‘Viral Videos.’
Though the feature may attract plenty more users towards the app, it could compromise on its uniqueness which is ‘self-erasability.’ Addressing to the same issue, the company mentioned that the outside link will be treated in the same way as public videos inside the app. These outside videos will be erased automatically after few weeks (in case if the users don’t delete them on their own). Official Stories from either public figures or celebrities will remain visible for the span of 24 hours.

Though initially, Snapchat has not included any advertising in videos shared on different social platforms, it has also not ruled out this possibility. As of the now, the feature is available for users who have redesigned the Snapchat app. It will soon be available for others.

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